Comments for R and J Public Relations http://randjpr.com A Leading Brand Building Public Relations Agency Tue, 16 Aug 2011 17:10:22 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on Tracey Benjamini Joins R&J Public Relations as Account Coordinator by Jason Whitmen http://randjpr.com/news/tracey-benjamini-joins-rj-public-relations-as-account-coordinator/#comment-822 Jason Whitmen Tue, 16 Aug 2011 17:10:22 +0000 http://randjpr.com/?p=1571#comment-822 I found your site on Google and read a few of your other entires. Nice Stuff. I'm looking forward to reading more from you. I found your site on Google and read a few of your other entires. Nice Stuff. I’m looking forward to reading more from you.

]]> Comment on A Daily Dose of Social Media: Just What the Doctor Ordered by business daily http://randjpr.com/blog/a-daily-dose-of-social-media-just-what-the-doctor-ordered/#comment-656 business daily Tue, 05 Jul 2011 08:42:31 +0000 http://randjpr.com/?p=1453#comment-656 Childrens Hospital of Boston A Successful Hospital Social Media Example......... Prior to working at Ignite Social Media I worked at an ad agency that specializes in Healthcare marketing. One thing that I noticed while working there was how scared the majority of our clients were to become active in the world of social media. They would say it was too risky mainly with HIPPA rules and patient confidentiality. This is understandable to a point but when you consider the fact that use social media to research health information and the fact that we know word of mouth is the most trusted form of marketing it seems too risky not to be involved..Working at now I still keep tabs on the healthcare world. Recently I ve noticed that while social media is slowly being implemented throughout the healthcare market there are few that seem to really understand how to leverage the different social media tools to help spread the message of their brand. Childrens Hospital of Boston A Successful Hospital Social Media Example……… Prior to working at Ignite Social Media I worked at an ad agency that specializes in Healthcare marketing. One thing that I noticed while working there was how scared the majority of our clients were to become active in the world of social media. They would say it was too risky mainly with HIPPA rules and patient confidentiality. This is understandable to a point but when you consider the fact that use social media to research health information and the fact that we know word of mouth is the most trusted form of marketing it seems too risky not to be involved..Working at now I still keep tabs on the healthcare world. Recently I ve noticed that while social media is slowly being implemented throughout the healthcare market there are few that seem to really understand how to leverage the different social media tools to help spread the message of their brand.

]]> Comment on Communicating in a Crisis — Choose Wisely by Michelle Brusyo http://randjpr.com/blog/communicating-in-a-crisis-choose-wisely/#comment-254 Michelle Brusyo Thu, 20 Jan 2011 18:47:26 +0000 http://randjpr.com/?p=1113#comment-254 Good thoughts on this - agree that right now it's all about convergence of tactics, platforms and vehicles. We've definitely seen a tendency to "put all the eggs in the social media basket" so to speak. It's so important for companies to have a strategy like what you're putting in place for your clients, so that it's clear the role social media plays in every situation. Is anyone from your team going to be at the AMA NY tonight on "Preventing & Reversing Brand Crises: the Role of Social Currency"? It's focused on crisis communications and social media. http://nyama.org/pages/Event_Page-Monthly_Event Good thoughts on this – agree that right now it’s all about convergence of tactics, platforms and vehicles. We’ve definitely seen a tendency to “put all the eggs in the social media basket” so to speak. It’s so important for companies to have a strategy like what you’re putting in place for your clients, so that it’s clear the role social media plays in every situation.

Is anyone from your team going to be at the AMA NY tonight on “Preventing & Reversing Brand Crises: the Role of Social Currency”? It’s focused on crisis communications and social media.

http://nyama.org/pages/Event_Page-Monthly_Event

]]> Comment on Utility vs. Sincerity in Life and Social Media by Kevin Dugan http://randjpr.com/blog/utility-vs-sincerity-in-life-and-social-media/#comment-14 Kevin Dugan Tue, 28 Sep 2010 16:31:46 +0000 http://randjpr.com/?p=933#comment-14 Vickie - Thanks for the link. And I really like how you've classified utility vs. sincerity. Even by having established their profiles earlier, BP could have gained sincerity points. Their CEO's actions makes this discussion moot. But participation and establishing a presence over time is critical to having an effective social voice. Your social presence is most obviously owned media. But at first, it's really something you earn. Length of time is not directly related to sincerity, but it certainly helps define which category a brand falls into. A great post/ Thanks. Vickie – Thanks for the link. And I really like how you’ve classified utility vs. sincerity. Even by having established their profiles earlier, BP could have gained sincerity points.

Their CEO’s actions makes this discussion moot. But participation and establishing a presence over time is critical to having an effective social voice. Your social presence is most obviously owned media. But at first, it’s really something you earn.

Length of time is not directly related to sincerity, but it certainly helps define which category a brand falls into. A great post/ Thanks.

]]> Comment on Utility vs. Sincerity in Life and Social Media by Kim Ciesla http://randjpr.com/blog/utility-vs-sincerity-in-life-and-social-media/#comment-13 Kim Ciesla Tue, 28 Sep 2010 03:14:53 +0000 http://randjpr.com/?p=933#comment-13 Hi Vickie, great post. Thanks for the vital reminder that relationships are an ongoing process meant to be nurtured and developed. I've shared this link with my peers - I hope they find it useful as well. Hi Vickie, great post. Thanks for the vital reminder that relationships are an ongoing process meant to be nurtured and developed. I’ve shared this link with my peers – I hope they find it useful as well.

]]> Comment on Creating True Engagement by Tim Jaeger http://randjpr.com/blog/826/#comment-11 Tim Jaeger Wed, 08 Sep 2010 00:54:27 +0000 http://randjpr.com/?p=826#comment-11 Jason, Interesting article...I think engaging with the key influencers is a great point. Likewise, there will always be people with the intention (whether justifiable of not) of criticizing your product / service, even to the point of slander. PR campaigns could also make sure to have enough sheer volume to silence the critics. Jason,

Interesting article…I think engaging with the key influencers is a great point. Likewise, there will always be people with the intention (whether justifiable of not) of criticizing your product / service, even to the point of slander. PR campaigns could also make sure to have enough sheer volume to silence the critics.

]]> Comment on Tacky? Or superior marketing thought? by SH http://randjpr.com/blog/tacky-or-superior-marketing-thought/#comment-8 SH Fri, 03 Sep 2010 15:48:59 +0000 http://randjpr.com/?p=544#comment-8 I found this very interesting. Thank you for sharing! I found this very interesting. Thank you for sharing!

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