The Far Hills Race Meeting (FHRM) is New Jersey’s largest social event of the fall season, gathering well over 50,000 spectators to Moorland Farms in Far Hills, NJ, to witness the finest in cuisine, fashion and steeplechase racing, for almost 100 years. As the agency enlisted to spearhead the public relations for the historic event, R&J has successfully executed comprehensive public relations initiatives including aggressive, targeted media relations, special events planning and the cultivation of an online social media presence. R&J continues to reconnect with key demographics and generate high-impact results, while communicating messaging that demonstrates the relationship between the FHRM, and its beneficiary, Somerset Medical Center. Over the years, the FHRM has raised over 17 million dollars for the hospital.
