Community banks find themselves under tremendous pressure – from huge national and regional banking giants with enormous advertising budgets, to speculative investors looking to leverage their way in for a quick score. Spencer Savings Bank is a community bank that has been serving the interests of depositors and the communities it serves for 70+ years. A financially sound, operationally proficient, bank with 19 Northern New Jersey locations, Spencer Savings called on R&J to articulate the many depositor and community benefits of the bank’s mutual ownership structure while elevating the bank’s public visibility – and ultimately increasing their business.
