With a mission to provide comprehensive health care services of the highest quality, Somerset Medical Center truly is a patient-first environment. Heading into 2010, Somerset Medical Center engaged R&J in full-service public relations that extended beyond R&J’s previous work with Sleep for Life, Somerset Medical Center’s sleep care facility. Looking to support the initiatives and growth of specialty centers including cancer, orthopedics, sleep, neuroscience and family practice, R&J implemented strategic initiatives to further enhance and promote SMC’s presence in the community. R&J’s focus was targeted on local and state-wide media relations, online integration and utilizing SMC doctors’ expertise as thought-leadership.
