Samsung is one of the most trusted and recognizable brands in the consumer electronics industry. Beginning with the company’s 35mm film cameras, and since the introduction of Samsung’s first Digimax digital camera in 2002, R&J has leveraged its expertise in the imaging space to help Samsung emerge as an industry leader and continue to take away market share from the competition. Supporting the company’s digital imaging division, R&J has secured critical acclaim for Samsung’s digital cameras, camcorders and digital picture frames through a range of services including strategic media relations, tradeshow support, new product introductions, press conferences and more. Most recently, R&J helped Samsung introduce its award-winning DualView family of digital cameras to the world at a press conference held in New York City. The results and quality of media relations following the introduction helped shaped the launch of this innovative new family of digital cameras and make it the most successful introduction in Samsung’s history.
