The NJ Metro Chapter of the National Multiple Sclerosis Society (NMSS) enlisted R&J’s services to turn up the heat on their public relations efforts in support of Walk MS and Bike MS “Coast the Coast” events, NMSS NJ Metro Chapter’s two largest fundraising events of the year. R&J dove heart-first into the community, developing dozens of hometown feature stories, engaging local businesses, and coordinating with some of the state’s most widely circulated media – ultimately implementing an aggressive grassroots campaign that encompassed the NJ Metro Chapter’s coverage area of 14 counties in northern and central New Jersey. In a time where most non-profits considered merely “hanging in there” a triumphant success, the NJ Metro Chapter achieved fundraising results that would be considered admirable for any company, during any economic period.
