As the public relations agency of record for Falcon Safety Products, R&J conducts a strategic trade and consumer media relations program supporting the company’s renowned Dust-Off brand of consumer electronics cleaning accessories, including the popular Dust-Off compressed-gas keyboard duster. Furthermore, as one of the industry’s leading aerosol manufacturers, Falcon Safety Products has a deep concern for consumer safety and stands dedicated to educating the public about the dangers of the abuse of its products and others, specifically as it relates to inhalant abuse. R&J initiated an ongoing educational campaign designed to help Falcon Safety Products promote the need for education among parents, educators and young adults. This educational outreach has included initiatives such as the production of a public service announcement as well as a massive email campaign targeting school nurses, guidance counselors, substance abuse awareness coordinators and principals at elementary, middle and high-schools nation wide.
