As the public relations agency for this three-hospital system in Rockland and Orange County, NY, R&J has successfully planned and implemented both hospital-specific and system-wide branding, image and awareness marketing programs, in addition to numerous service line strategies and programs.
In addition, R&J has provided specialized communication and public relations support for Bon Secours around a wide range issues – including labor matters, insurance negotiations, and a myriad of specific issues that hospitals often face.
Case Study: Working with healthcare system leadership at the highest levels, R&J developed a plan of action to overcome heavy political pressure from the largest health delivery system in the state – New York Presbyterian Healthcare System – to successfully obtain New York State Department of Health approval for a cardiac surgery center at Good Samaritan Hospital.
