Atlantic Health (atlantichealth.org) is one of the largest non-profit health care systems in New Jersey and includes Overlook Hospital in Summit and Morristown Memorial Hospital. The two hospitals have a combined total of 1,197 licensed beds and more than 2,500 affiliated physicians providing a wide array of health care services to the five million residents of 11 Northern and Central New Jersey counties.
When Atlantic Health decided to undertake a brand-building public relations campaign in support of its Neuroscience Institute, they turned to R&J. R&J devised and executed a multi-faceted campaign built around the “Virtual Stroke Center CD-ROM,” a revolutionary new tool developed by the Neuroscience Institute to raise awareness of the fact that stroke is the third leading cause of death among Americans, and despite being easily preventable, continues to claim more victims with each passing year. The campaign elevated awareness and prestige of Atlantic Health’s Neuroscience Institute and its accomplished medical staff, while educating the public about the dangers and preventability of stroke. Click here for a case study.
