The Girl Scouts Councils of New Jersey kicked off their celebration of the 100th anniversary of girl scouting in a big way, with R&J securing comprehensive event coverage of their ceremonial “bridging” event on November 13, 2011, during which thousands of Girl Scouts joined together to walk across the George Washington Bridge and enjoy a full day of fun, crafts and activities. R&J worked with each New Jersey council to coordinate localized media interviews and promote the councils’ collective dedication to the organization’s mission to empower girls of courage, confidence and character. R&J secured broadcast event coverage on CBS, FOX, ABC, NBC, WPIX, PBS, NY 1, News 12 NJ, WCBS-AM, and WABC-AM – effectively “hitting for the broadcast cycle” by landing every major TV and radio station. In addition, R&J landed the event over 50 print and online placements, including features in the state’s three largest newspapers: The Star Ledger, The Bergen Record, and The Asbury Park Press.
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