R&J’s activities in support of Somfy at CES included traditional publicity and media relations, new product introductions, editorial engagement and social media initiatives. Specifically, R&J worked to elevate awareness and understanding of Somfy’s product suite, including TaHomA® and the WireFree™ Solar Pack, and to solidify Somfy’s position as a leading provider of innovative, cost-effective and valuable solutions in the radio controlled motor and home automation arenas. CES 2012 was a tremendous success for Somfy, with a significant influx of media outlets and analysts to the booth. During a four-day period at CES, R&J conducted briefings with media and analysts, highlighting unique selling points and key specifications of Somfy’s products, and arranging for one-on-one interviews with key staff. Of particular value this year was the intimate dinner that R&J coordinated with representatives from three key media outlets, Electronic House, HDTV Magazine and Residential Systems, following the first day of the show. The media dinner proved to be an immediate success as it provided representatives from Somfy to connect personally with key reporters. During the show, several of Somfy’s top-tier media outlets including Residential Systems, Home Theater, and Electronic House visited the booth for a demo and briefing, as did key industry analysts from Strategy Analysts, Wealth, and Institute for Defense Analyses. TaHomA also received attention from three broadcast outlets – Home Live Radio, Tech Talk with Craig Peterson and The Money Pit Show. Collectively, the media relations efforts led to significant TaHomA® awareness surrounding CES.