By Leann Moczydlowski, Account Coordinator, R&J Public Relations
Do your thoughts matter? Is it imperative that others are aware of everything you’re currently envisioning in your mind? Maybe not. But consider what might have happened had someone like Martin Luther King Jr. decided not to share his own ideas.
Everyone wants to assign a certain level of importance to their thoughts. We all want to believe that our thoughts belong solidified in print somewhere, and that others are reading and affirming our unique and brilliant propositions.
Enter the blog. Blogs offer us the affirmations we seek. Cyberspace welcomes any and all ideas, and while some ideas certainly don’t need to be shared, the beauty of the blogosphere is in the fact that they can be. So if anyone can log onto a computer and pontificate at will, why would an established, reputable client be interested in joining the fray? Why would we, as seasoned PR professionals, counsel them to do so?
Because above the din and debate that makes up a great deal of the blogosphere, there exists a level of discourse and discussion that truly DOES matter. Because by expanding upon and proving the worth of their ideas, established and reputable clients gain credibility and establish themselves as true thought leaders in their areas of expertise. Because effective, meaningful blogging can help clients solidify connections with existing constituents and establish new connections with prospects, peers and other important audiences, including members of the press.
Blogs don’t stand alone. These days, they’re linked to additional social media outlets, including Twitter, LinkedIn, and Facebook. There is a definite potential to reach larger, more interactive audiences. People can read someone’s thoughts, and upon finishing, decide whether or not they want to click that “Like” button and voice their opinions. People can even copy the link to your thoughts and pass it along to their friends, family members, and co-workers. You become part of their lives; they begin to adopt and reflect upon your ideas.
Blogging can be used to engage important audience groups in open, meaningful dialogue. Even when they challenge your thoughts, readers are still considering your ideas. They’re evaluating what you say and deciding whether or not to buy into your beliefs. They’re taking the time to offer you valuable feedback; they’re helping you form more sound and solidified plans. Constructive criticism fuels growth, and it pays to take advantage of this influential communication outlet.
Blog to reach your employees. Blog to reach your customers. Blog to reach potential clients. Blog to reach the press. Some thoughts do matter. They continually shape the world we live in and the way we conduct our business. When people support your ideas, they’re supporting you. They’re believing in your proposals and investing themselves in furthering your messages. Innovation needs to begin somewhere, so why not begin it in the blogosphere?
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