Category Archives: Blog
Be Like Water
By Nick LaPlaca
As public relations professionals, we are faced with no shortage of obstacles as we work to secure opportunities for our clients. The art of creating relevant and effective media pitching and communications resources requires us to be ever aware and adaptable. — Click headline for full article.
How to Pitch the Media
By Dan Capawana
Whether it’s a new consumer product your client is launching, a grand opening or just a big announcement, you need to find the correct reporters who will be eager to share the information. This can be an intimidating task for public relations professionals, as members of the media can be notoriously difficult to get a hold of. But if you do your research and follow these guidelines, you can build a solid list of media contacts that you can work with for a long time. — Click headline for full article.
Adding Value
By Tiffany Miller
While I won’t argue that press releases are one of the many tools that we use to elevate brands and build awareness, they aren’t what we base communication programs on, or how we develop long-term relationships with clients, or secure new business. We do that by adding value, and we do it in a variety of ways. — Click headline for full article.
PR Guidelines to Follow During Tragic Events
By Abby Forman
As “news” gets spread over social media, and millions of people around the world spend hours watching it relentlessly for the latest updates, it’s most important for PR people, especially those who manage social media for their agencies or their clients, to take a step back from our usual “guerilla marketing” tactics and follow specific guidelines. — Click headline for full article.
Never Fear Public Speaking Again with These PR Tips
By Gina Salerno
As a PR professional, I’ve accumulated some great pointers on how to build and deliver a speech. With these helpful hints, you’ll be much better prepared, and hopefully overcome much of your glossophobia in no time. — Click headline for full article.
Staying Ethical in the PR World
By Tracey Benjamini
In my still young career in Public Relations I recently came across my first campaign that used unethical PR tactics my professor reprimanded. One of my client’s competitors had been making slanderous remarks about other products on the market. — Click headline for full article.
Don’t Be Lazy
By Leann McDonough
Though my body might try to reason for a nap or mindless escape, as I continue down the career path I’m carving, I won’t take the easy route. As communication professionals, we owe our clients the passion we started out with, fresh ideas, and creative thought. And we owe it to ourselves. It won’t always be smooth sailing, and I’m sure I’ll need to reel in reminders now and again. — Click headline for full article.
What is Good Customer Service?
By Melissa Hoistion
I had a customer service issue with a large retail chain where I’d shopped. It caused me to pause and wonder if I was being overly dramatic, or if their customer service was really as bad as I thought it was. I sat down and asked myself, what do I expect in a customer service situation? Then I had to ask myself, do I always provide five-star customer service, or client service as we call it at R&J? –Click headline for full article.
It’s Time for PR Spring Cleaning
By Carlee Pett
Spring cleaning is not just a time for housecleaning, but it is also an opportunity to clean out your office space and freshen up your work. Here are a few things that I am going to do to for my PR spring cleaning (which might come in handy for you to do as well), to help keep my public relations plans on-track, and to help revitalize my team with new ideas, preparing for the upcoming warmer months. — Click headline for full article.
Planning is Essential for Career Success
By Michael Palumbo
An action plan should be at the forefront of every goal you want to accomplish in business and in your career. To achieve success, you should have an outlined plan on how to get there. — Click headline for full article.
