Author Archives: R&J PR
R&J Public Relations Adds Dan Capawana as Media Relations Specialist
R&J Public Relations, LLC, a leading brand-building public relations agency based in Bridgewater, N.J., announces the addition ofDan Capawanaas Media Relation Specialist. In this position, Capawana will focus on the tactical execution of media relations for R&J’s clients, while moderating … Continue reading
R&J Client Integrity House Honored with Visit from NJ Governor Chris Christie
R&J organized top-tier media coverage for New Jersey Governor Chris Christie’s tour of the Integrity House Program at the Hudson County Correctional Center.
Be Like Water
By Nick LaPlaca
As public relations professionals, we are faced with no shortage of obstacles as we work to secure opportunities for our clients. The art of creating relevant and effective media pitching and communications resources requires us to be ever aware and adaptable. — Click headline for full article.
R&J Public Relations Named Agency of Record for Jersey Artisan Distilling
Jersey Artisan Distilling, the first distillery to open in the state of New Jersey since prohibition, has selected R&J Public Relations LLC, of Bridgewater, N.J., as its public relations agency of record.
How to Pitch the Media
By Dan Capawana
Whether it’s a new consumer product your client is launching, a grand opening or just a big announcement, you need to find the correct reporters who will be eager to share the information. This can be an intimidating task for public relations professionals, as members of the media can be notoriously difficult to get a hold of. But if you do your research and follow these guidelines, you can build a solid list of media contacts that you can work with for a long time. — Click headline for full article.
Adding Value
By Tiffany Miller
While I won’t argue that press releases are one of the many tools that we use to elevate brands and build awareness, they aren’t what we base communication programs on, or how we develop long-term relationships with clients, or secure new business. We do that by adding value, and we do it in a variety of ways. — Click headline for full article.
iLuv ReF Headphones are a Hit with Mario Lopez on Extra!
R&J secured a giveaway opportunity for iLuv’s ReF premium headphones on EXTRA with Mario Lopez.
PR Guidelines to Follow During Tragic Events
By Abby Forman
As “news” gets spread over social media, and millions of people around the world spend hours watching it relentlessly for the latest updates, it’s most important for PR people, especially those who manage social media for their agencies or their clients, to take a step back from our usual “guerilla marketing” tactics and follow specific guidelines. — Click headline for full article.
R&J Client Vision Research Wins 2 Prestigious Awards at 2013 NAB Show
Vision Research, received 2 prestigious awards at the 2013 NAB show for their new Phantom Flex4K digital high-speed camera: a Digital Video Black Diamond Award and a TV Technology Mario Award.
R&J Secures iStar Financial a Voice in the Asbury Park Press
R&J secured the opportunity for client iStar Financial to provide an op-ed piece to The Asbury Park Press, detailing the guidelines and benefits of iStar’s recently approved infrastructure financing agreement with the City of Asbury Park.


