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R&J President, John
Lonsdorf Represents
the PR industry in
New Jersey
Advertising
Industry’s “The
Roundtable”
Many of New Jersey’s
most respected
marketing
communications
leaders,
representing
advertising and
public relations
agencies,
advertisers, and the
media met to explore
the challenges,
contributions and
future course of the
marketing
communications
industry in the
state at The
Roundtable, an
industry forum
sponsored by the New
Jersey Advertising
Club. The September
15 event took place
at The Conference
Center at Montclair
State University,
and was moderated by
New Jersey
television and media
commentator Steve
Adubato.
The thrust of the
discussion focused
on the huge
contribution the
entire umbrella of
the
marketing/communications
industry contributes
to the state’s
economy. Initial
tallies suggest that
the components
“above the line”
generate
approximately $10
billion worth of
revenue and
thousands of jobs,
as well as training
opportunities. In
addition, hundreds
of support services
are involved in
facilitating the
day-to-day
operations of these
advertising
agencies,
advertisers and
media companies.
"That's a force to
be reckoned with,"
said Ad Club
President Stu Bodow
in his keynote to
The Roundtable.
Panelists and
questioners from the
audience commented
on the difficulties
associated with New
Jersey’s geographic
position – between
the country’s
largest media market
in New York, and its
fourth largest in
Philadelphia.
Panelists pointed
out that both New
York and
Philadelphia draw
large portions of
their audience from
New Jersey, and
that, if measured as
a media market, New
Jersey would rank as
the fifth largest
market in the
country.
In addition to
Lonsdorf, some
additional panelists
in The Roundtable
included:
A.J. Khubani,
CEO of
Telebrands
John Leonardi,
President of
Brushfire
Advertising
Catherine
Merchant Jones,
Marketing
Director,
Prudential
Robert Provost,
Director of
Marketing, The Star-Ledger
Paul Rotella,
President of the
NJ Broadcasters
Assoc.
New Jersey
Advertising Club
White Paper
Written by John
Lonsdorf –
President, R&J
Public Relations
Click To View:
The State of
Advertising in the
Sate of New
Jersey: Issues and
Opportunities |
